21 April 2015
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The Importance Of Keeping Small Business Website Mobile Friendly

Keeping your business up to date on the internet can be difficult for small business owners.

The digital landscape is changing constantly and styles change rapidly, so it is important to have a forward thinking approach to your site to protect it from becoming obsolete.

A good example of this is recent changes by Google to the way they calculate where your website appears in their mobile search rankings. From the 21st of April Google will penalise websites that do not have a small business website mobile friendly version.

With 50-60% of website traffic now coming from mobile searches, it is important to make sure your business is mobile friendly.

What Is Mobile Friendly?

To Google mobile friendly means a website that works on mobile devices such as smartphones and tablets.

The most common way of achieving this is by having a responsive website where the design automatically adjusts the dimensions and display of the site depending on the size of the device it is being accessed from.

Sites that are not mobile friendly may be shrunk to fit all the information onto the screen or be too big and going well outside the boundaries of the screen. This makes them hard to view and navigate when using a mobile device, which is something Google wants to avoid when it points you to a website via Google Search.

How Can I Tell If My Site Is Ok?

Checking your site is mobile friendly is simple, all you need to do is run your  site through the Google mobile friendly test

If your site is mobile friendly it should look a little like this

small business website mobile friendly

What If My Site Is Not Mobile Friendly

If you run your site through the test and it comes up as not mobile friendly then we recommend you take steps to update your site as soon as possible.

The exact fix will depend on the type of website you have, if you need help figuring this out, feel free to give our team a call and we will be happy to advise.

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