What is a Cookie?
Cookies are small files that websites put on the user’s computer hard drive when they first visit the site.
A Cookie is like an identification card unique to user’s hard drive. It informs the websites when the user visited and what pages of the site they viewed.
They are used to build a profile of what information the user is interested in and to provide the user with a more personal and interactive experience.
Cookies can store preferences, user names, register products and service and personalised pages. However, if the user hasn’t registered their details on the website, this information cannot be stored, it will only store the visit.
What is the law?
The Cookie law is a piece of privacy legislation that requires websites to obtain consent from visitors to store or retrieve any information on a computer, smartphone or tablet.
It was designed to protect online privacy by making consumers aware of how information about them is collected and used online and to give them a choice to allow whether this is collected or not.
What does this mean for a Business?
If you own a website, you will need to make sure it complies with the law. If you don’t, you risk enforcement action from the regulators. In the UK the regulators are the ICO. In exceptional cases this can mean a fine.
Talk to us for advice and options.